There are a variety of ways you can bring your brand to life and make the greatest visual impact. Whether you’re crafting marketing collateral, designing your storefront, or simply creating custom business cards, your logo will be used in a number of ways. To help ensure your logo looks clean and professional regardless of where your design appears, we suggest creating a transparent version for ease of use.
If you’re wondering how to make a transparent logo for your business, or why you might need one in the first place, FreeLogoServices is here to help. Learn about logo transparency, what it looks like and how choosing the right file type can prevent headaches down the road.
Logo transparency allows the background of whatever surface the design is placed on to show through, which differs from a logo with a solid colored background. Let’s say that you have a circular blue logo, but saved the file with a solid white background. If you’ve only used your logo on surfaces that are white – like emails or stationery – then having a design with a white background doesn’t present a noticeable issue.
But now, you want to put your logo on the front glass door of your brand-new office. Putting a big white square on glass might look less polished and professional. By removing the white background of your logo and allowing the main blue design to stand out, you create a sleek look that helps people focus on what’s really important — your company’s identity.
To help improve the visual appeal of your marketing material and ensure your company’s brand looks great in any context, consider file types such as vector files when saving your final logo design.
Whether you use a professional graphic designer or a service like FreeLogoServices, when you come to the end of your design process start considering the various ways you should save your final design in preparations for the multiple ways you’ll be applying your logo.
Many standard digital files are called raster files and can be stored in varying formats. Raster files are made up of pixels and the quality of the image file tends to degrade or become more “pixelated” as you manipulate the file to be bigger. Raster files such as a .png or .png transparency file are ideal if you want your design to have a transparent background and only plan to use your logo for a single application.
However, we do not recommend a .png transparency file for your logo if you are going to use your logo on everything from business cards to banners. If you are planning on resizing your logo, we recommend saving your design in a vector file format because you will be able to increase the size without losing the quality of design. Vector files are built from mathematically precise points and they are an essential file type in logo design. No matter how big you make a vector file, you’ll get the same high-quality look of your logo.
Most often, vector logos will be delivered as an .ai file, which is built in Adobe Illustrator. You will also see .pdf files, .esp files and .svg files. Any of these will work as you apply your transparent logo in different ways to promote your business.
If you haven’t already created your logo and are starting to make your design with an online tool, remember to not fill in the background of your logo with white or another solid color. Once you’ve put the finishing touches on your logo and you’re ready to save the final file make sure to choose a vector logo file format. With FreeLogoServices logo maker, you’ll be able to download all the essential files for using your logo any way you need to, including .eps, .svg, .ai, .jpg and .png files.